Don Simon Mango and Passionfruit Juice, 1.583 kg

Product Information

According to ‘Financial Food’ (based on combined Nielsen and Kantar data), the consumption of fruit juices in Spain has continued to decrease despite the impact of COVID-19. The total volume of fruit juices and nectars sold in 2020 was estimated at 734 million litres. Fruit juices accounted for 41% of consumption, while the remaining 59% were nectars (with a 25-99% juice content). Orange juice is the most popular flavour with a share of around 36%, followed by pineapple with 26%. Other tropical fruits account for around 15%. Concentrated pineapple juice with a Brix level below 67° is the most imported juice of the entire category, accounting for 16% in 2020. Lemon juice accounted for 14.4% of imports, followed by NFC orange juice (14.2%) and concentrated orange juice with a Brix level below 67°. The largest annual import growth since 2016 was noted for NFC lemon juice (41%) and frozen concentrated orange juice with a Brix level below 67° (11%). In the subcategory of tropical juices, the largest annual import growth of 18% was for passion fruit and mango juice. Vitamin C is already an established ingredient in juices and nectars, mostly because of its antioxidant properties. COVID-19 has contributed to the development of drinks with more added nutrients that can have a positive impact on the immune system. These drinks often use citrus and tropical juices as ingredients with added complex vitamins, minerals (especially zinc) and probiotics. Washing, cleaning, sorting and inspection – depending on the type of juice, the fruit can be cleaned in different ways. Common processing lines include brush-and-spray cleaning machines and bubble washing machines. If the fruit is stored before processing to improve the sugar-acid ratio and taste, it can be washed later. Before juice extraction, the fruit is inspected and defect fruit is removed.

Evaporation – different types of evaporation equipment are used to remove water from fruit juices. The most common types include the continuous flow of juice through several heated tubes under vacuum. As heat is used to evaporate water from juice, no additional pasteurisation is needed. Generally, fruit juices are perceived as more natural than most soft drinks (such as carbonated drinks), so producers are innovating to make juices lower in calories. New low-calorie juices are appearing on the market, such as fruit and vegetable mixes, juices with coconut water and juices with an increased proportion of low-sugar fruit such as raspberry puree. Popularity of smoothies The recent outbreak of COVID-19 has contributed to the development of many immunity-boosting products, including juices. According to research by Mintel, the COVID-19 outbreak has prompted 45% of consumers in Europe to add more nutrients into their diet, while 29% has reported being more interested in foods that can support your immune system since the start of the pandemic.

The Netherlands is by far Europe’s largest importer of citrus and tropical juices. Since 2016, imports increased at an average annual rate of 6%, reaching a record 1.05 billion litres in 2020. However, it is estimated that around 90% of all imported citrus and tropical juices are re-exported to other destinations, primarily Germany and France. The remaining 10% is consumed domestically, which means that the Netherlands is actually a rather small market. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. French imports of citrus and tropical juices decreased at an average annual rate of 2% between 2016 and 2020, reaching 771 thousand tonnes in 2020. Most imported citrus and tropical juices remain on the local market, as France’s re-export is insignificant. NFC and low-Brix orange juice account for 65% of all imports in the entire category. The import decrease is mainly due to a decrease in the import of orange juice with a Brix level between 20 and 67°, from 117 thousand tonnes in 2016 to 46 thousand tonnes in 2020 due to a general decrease in consumption. See our studies on coconut water, mango puree and pineapple juice to learn more about European markets for these specific juice industry products.

Opportunities for emerging suppliers can be found in selling citrus and tropical juices as ingredients for drinks manufacturers. British drinks producers are very innovative, experimenting with new and healthier solutions. For example, the United Kingdom is the largest European market for smoothies. Also, sales of NFC juices are increasing. Other innovations include juice shots (such as with turmeric or ginger) and drinks with functional ingredients (like vitamins, amino acids, kombucha, aloe and cannabidiol). Some of the leading suppliers of tropical juices as ingredients are Symrise (formerly Cobell, as Symrise acquired Cobell), Kenegrade and Gerald McDonald & Company. Consumption of organic citrus and tropical juices is increasing, following a general organic food growth trend. According to a report by the European Commission, the most imported organic juices in 2020 were from Mexico (21,500 tonnes), Turkey (18,900 tonnes), Brazil (4,900 tonnes) and Peru (1,200 tonnes). Citrus and tropical juices are also mixed with fruit and vegetable purees to create more attractive flavours in smoothies and other organic drinks. Spain may not be the most attractive market for orange, mandarin and lemon juices, as the country has its own production and the largest citrus processing capacity in Europe. On the other hand, Spain is an attractive market for tropical juices, being the third-largest consumer of this juice category in Europe. Spanish imports of citrus and tropical juices have decreased by 5% annually on average since 2016, reaching 126 thousand tonnes in 2020. The reason for this negative import trend was the lower import of orange juices with a Brix level between 20 and 67°. To find out more about general trends, read our study about Trends on the European Processed Fruit and Vegetables Market. Immunity-boosting and functional drinks

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See our study on Market Statistics & Outlook for Processed Fruit and Vegetables for more information on general trade developments within the European processed fruit and vegetables sector. According to the German Juice Association, orange flavour accounts for 1 quarter of the retail sales of juices and nectars. The real share of consumption is larger (more than one-third), as it includes additional quantities in freshly squeezed oranges, smoothies and other drinks. Citrus and tropical juices are very popular ingredients in juice mixes with the addition of vitamins, called multi-vitamin juices. Their use as an ingredient in smoothies, functional drinks and flavoured waters is also increasing fast. Italy is another European country with its own significant production of citrus juices. However, Italy provides opportunities for developing country suppliers, as the country cannot produce enough for the local market and imports citrus juices (especially lemon) from other destinations. Also, Italy is a significant importer of pineapple and other tropical juices. Over the last 5 years, Italian imports of citrus and tropical juices increased at an average annual rate of 5%, reaching 74 thousand tonnes in 2020. Orange juice is the most popular imported juice in Europe, accounting for an almost 80% share of total imports of all citrus and tropical juices. Pineapple juice follows with 12%, lemon juice with 4% and grapefruit juice with 3%. Most orange juice (51%) is imported as low-Brix (<20°) or NFC juice; 26% is imported as concentrated juice and 3% as frozen concentrated orange juice. Grapefruit and other citrus juices are mainly imported in concentrated form, while pineapple and other tropical juices are mainly imported as NFC.

Certain types of tropical fruits and juices are promoted to European consumers as products with specific health benefits. Some claims for those products are based on clinical research, but some products still need more research to support marketing claims. Popular tropical juices include açaí berry (high antioxidant content), acerola (rich in vitamin C), Aloe vera (treats constipation and is rich in antioxidants), noni (may improve immunity and joint health), ginger (treats nausea and seminal motility) or turmeric (treats inflammation and symptoms of osteoarthritis).An interesting example of a developing country supplier of organic citrus and tropical juices is the Peruvian company Frutosa. Frutosa is a private venture, supported by several associates, including the Pronatur growers collective, which supplies organic fruit for the production of purees. Frutosa successfully entered the European market in partnership with French aromatic and fruit ingredients supplier Astier Demarest. Sustainability Retail sales of fruit juices and nectars in the Netherlands decreased from 335 thousand litres in 2011 to 169 thousand litres in 2019. Under the influence of COVID-19, sales increased again in 2020 to 175 thousand litres. Mixed flavour juices and nectars are the most popular in the Netherlands, accounting for 45%, followed by orange flavour (27%). Tropical juices are popular ingredients among Dutch producers of mixed flavour juices. Those mixed flavour juices are usually labelled with names such as ‘ Tropisch/Tropical’, ‘ Exotisch/Exotic’ or ‘ Multivitamine’/’Multivitamin’ and contain some proportion of citrus and tropical juices. Some European countries (such as Spain and Italy) produce citrus juices, but production is not sufficient to satisfy local demand. Europe imported 1.8 million tonnes of tropical and citrus juices from non-European countries in 2020. Citrus and tropical juices are mostly used for direct consumption, or as ingredients in the beverages industry to produce juices, smoothies, soft drinks and other beverages. They are also used as ingredients in products like fruit preparations, fillings and toppings. High-acid citrus juices (limon or lime) are consumed diluted with water, used as acidity regulators or used as ingredients in drinks. Some juices (such as lemon) are also sometimes processed into powder, usually via a spray drying process, and exported as concentrated powder.