Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

Product Information

Compact Set: Contains a nail file, emery boards, orange stick, cotton and small sizes of Cutex Cuticle Remover, Cake Polish, Paste Polish and Nail White. The new owners put it and Calico Laboratories – which manufactured nail polish removers – under a new business name, Cutex Brands. Certain deep antagonisms existed in the mind of the retail trade and certain basic dissatisfactions with the policy of a predominant supplier.

Cutex (American and Puerto-Rican) sold to GTCR Golder Rauner II, LLC, a private equity investment firm and becomes part of Prestige Brands. Before then, it was removed with a drop of liquid polish that was wiped off before it dried along with the old polish. Cutex was originally made available as samples handed out to professional manicurists and hairdressers.

Active Ingredients: Vitamin E, argan and jojoba oils | Applicator: Dropper | Best for: Dehydrated nails | Size: 0. The fashion of matching lipsticks and nail polish would prove to be a problem for Cutex in the long run. Simply apply CUTEX with an orange stick, and the ragged surplus cuticle disappears and leaves the nail with that clean, sharp outline so much desired. Now apply Cutex Salon Type Polish with a fairly full brush, first outlining the half moon, then covering the nail with three quick strokes toward the tip. This practice did not stop until 1939 when Cutex moved completely to cream polishes and fully painted nails.

Some removers of the time used a weak acid to help remove the cuticle but the AMA determined that Cutex used a weak alkaline solution of potassium hydroxide and sodium hydroxide instead to soften the skin, with glycerine added to reduce irritation and rose oil included as a perfume (Street, 1917, p. For more tips from our Beauty co-author, including how to soften and push back your cuticles, read on! It’s especially important, says Littley, to slather your nails in a cuticle oil a few hours after a manicure, as polish can sometimes cause dryness.Tenoverten is the ultimate natural-beauty nail brand, but unlike some of the others in the space, its products really do work. Celebrity manicurist Deborah Lippmann knows a thing or two about nail health — and she’s bottled up her years of wisdom in this nourishing cuticle oil. Within a week, our previously dry cuticles were supple as can be, and the more we used the oil, the more our nails seemed to retain hydration.

Revlon stepped into this fortunate retail situation at the precise psychological moment with a new product and a new sales idea. As Revlon entered the retail market, a number of forces were operating to make a new competitor and a change in status very welcome to a major part of the retail trade. Northam Warren started with an all-male sales force but hired women when he realised that trained female manicurists generally did a better job of promoting Cutex in beauty parlours, barbers and other places where professional manicures were done. Neem extract, an essential part of collagen with antibacterial properties, helps promote nail growth and fend off infection, while Triphala and alma extract soften tough skin and provide lasting hydration. Then a touch of Cutex Nail White—a soft, white cream which removes all discolorations from underneath the nails.

Cutex products in these territories were sold through Coty Beauty which Benckiser had acquired in 1992. and nail enamels for 65¢ and 75¢, while Cutex sold lipsticks for 35¢ and 79¢ and nail polishes for 35¢. Above: 1935 Cutex Cake (package and product), Paste (jar and package) and Powder (package) Polishes. Starting with Cutex Nail Brilliance (1947) containing ‘enamelon’ in eight shades, the company then added Cutex Pearl Brilliance (1950) and Cutex Chip-Pruf (1953).